Gaming giant Atari is going to sell an Ethereum-based crypto asset

California based gaming company Atari is going to sell its Ethereum-based crypto asset Atari Token (ATRI). 

In a press release the Atari group revealed that it chose the Bitcoin.com crypto exchange as its partner to host the sale of its ERC-20 token ATRI. The token sale will be launched in an IEO, which is set to launch in November. 

Atari intends to utilize the token within its major ecosystem which includes video games and blockchain games. 

Speaking about this latest development, Atari Chain CEO Frédéric Chesnais believes that the token would offer potentials in new use cases within the gaming industry:

Our goal is to keep adding use cases in the industry and sponsor the emergence of an ecosystem centered around the Atari token and the Atari brand, offering new types of decentralized services on the blockchain.

It is also expected that the gaming firm intends to integrate crypto assets within the video game niche and offer it customers the chance to earn real tokens while gaming.  

The initial public sale will be launched in November on Bitcoin.com with potential buyers to perform KYC and AML verification ahead of the token’s launch. 

Bitcoin.com would allow users to purchase Atari token using major crypto assets like Bitcoin, Ethereum, Litecoin and Bitcoin Cash. Furthermore there are plans to list ATRI on multiple platforms to allow for liquidity. 

Atari is considered as a major powerhouse in the gaming industry and developed the classic game Pac-Man. 

It has recently set it sights on blockchain technology with the creation of a cryptocurrency that will be utilized in the video gaming industry.